Launching Allbirds into long-distance running, the Tree Flyer showcased the brand’s bio-based SwiftFoam™ midsole through the "More Bounce, Less Ounce" campaign. This campaign combined performance with environmental innovation—going beyond traditional running shoe marketing. Through custom CGI, typography, and photography, I helped craft visuals that showcased the shoe's design and performance potential. Additionally, I developed retail displays that extended the campaign's narrative, ensuring a cohesive experience across all touchpoints. The launch campaign positioned the Tree Flyer as more than a running shoe—an invitation to make your next personal best better for the planet.
Role:
Art Direction, Design Development, On-set Production
Credits:
Creative Director: Kate Leisy Copywriter: Rian O'Niell Operations: Alle Schreiber DP: Jerry Buttles Editor: Brandon Kuzma CGI: Butt Studio Producer: Open Range Crew
Timeline:
March—May 2022
Launching Allbirds into long-distance running, the Tree Flyer showcased the brand’s bio-based SwiftFoam™ midsole through the "More Bounce, Less Ounce" campaign. This campaign combined performance with environmental innovation—going beyond traditional running shoe marketing. Through custom CGI, typography, and photography, I helped craft visuals that showcased the shoe's design and performance potential. Additionally, I developed retail displays that extended the campaign's narrative, ensuring a cohesive experience across all touchpoints. The launch campaign positioned the Tree Flyer as more than a running shoe—an invitation to make your next personal best better for the planet.
Role:
Art Direction, Design Development, On-set Production
Credits:
Creative Director: Kate Leisy Copywriter: Rian O'Niell Operations: Alle Schreiber DP: Jerry Buttles Editor: Brandon Kuzma CGI: Butt Studio Producer: Open Range Crew
Timeline:
March—May 2022
Launching Allbirds into long-distance running, the Tree Flyer showcased the brand’s bio-based SwiftFoam™ midsole through the "More Bounce, Less Ounce" campaign. This campaign combined performance with environmental innovation—going beyond traditional running shoe marketing. Through custom CGI, typography, and photography, I helped craft visuals that showcased the shoe's design and performance potential. Additionally, I developed retail displays that extended the campaign's narrative, ensuring a cohesive experience across all touchpoints. The launch campaign positioned the Tree Flyer as more than a running shoe—an invitation to make your next personal best better for the planet.
Role:
Art Direction, Design Development, On-set Production
Credits:
Creative Director: Kate Leisy Copywriter: Rian O'Niell Operations: Alle Schreiber DP: Jerry Buttles Editor: Brandon Kuzma CGI: Butt Studio Producer: Open Range Crew
Timeline:
March—May 2022
Custom animated typography
Custom animated typography
Custom animated typography
Looping animations showcasing material innovations for the Tree Flyer product pages
Looping animations showcasing material innovations for the Tree Flyer product pages
Looping animations showcasing material innovations for the Tree Flyer product pages
Window displays adapted for international markets
Window displays adapted for international markets
Window displays adapted for international markets
Low-cost custom shoe risers—prior to coating with paint—designed to complement hero campaign imagery
Low-cost custom shoe risers—prior to coating with paint—designed to complement hero campaign imagery
Low-cost custom shoe risers—prior to coating with paint—designed to complement hero campaign imagery
BTS of a shoot day for the books
BTS of a shoot day for the books
BTS of a shoot day for the books