In 2022 alone, Allbirds opened close to thirty new stores — more than doubling their brick-and-mortar portfolio. We saw this time of growth as an opportunity to take on a series of initiatives that improved upon various aspects of our fleet — focusing on high-level changes regarding customer engagement to more tactical approaches to tiered marketing campaigns. Bridging brand and environmental design disciplines, I worked closely with our larger retail organization to prioritize and build scalable systems that addressed these areas. Our product assortment was reorganized in ways that encouraged customer learning; marketing displays were designed to be more engaging and produced at lower costs; and several signage optimizations were implemented to improve both front and back-of-house operations.
Role:
Environmental Design, Wayfinding, Design Development, Site Visits
Team:
Creative Director: Marko Kennelly Ullman Industrial Designer: Ray Hollingsworth Operations: Kirsten Mayo Construction: Wolfgang Horn & Joshua Dunning
Timeline:
Jan — Dec 2022
In 2022 alone, Allbirds opened close to thirty new stores — more than doubling their brick-and-mortar portfolio. We saw this time of growth as an opportunity to take on a series of initiatives that improved upon various aspects of our fleet — focusing on high-level changes regarding customer engagement to more tactical approaches to tiered marketing campaigns. Bridging brand and environmental design disciplines, I worked closely with our larger retail organization to prioritize and build scalable systems that addressed these areas. Our product assortment was reorganized in ways that encouraged customer learning; marketing displays were designed to be more engaging and produced at lower costs; and several signage optimizations were implemented to improve both front and back-of-house operations.
Role:
Environmental Design, Wayfinding, Design Development, Site Visits
Team:
Creative Director: Marko Kennelly Ullman Industrial Designer: Ray Hollingsworth Operations: Kirsten Mayo Construction: Wolfgang Horn & Joshua Dunning
Timeline:
Jan — Dec 2022
In 2022 alone, Allbirds opened close to thirty new stores — more than doubling their brick-and-mortar portfolio. We saw this time of growth as an opportunity to take on a series of initiatives that improved upon various aspects of our fleet — focusing on high-level changes regarding customer engagement to more tactical approaches to tiered marketing campaigns. Bridging brand and environmental design disciplines, I worked closely with our larger retail organization to prioritize and build scalable systems that addressed these areas. Our product assortment was reorganized in ways that encouraged customer learning; marketing displays were designed to be more engaging and produced at lower costs; and several signage optimizations were implemented to improve both front and back-of-house operations.
Role:
Environmental Design, Wayfinding, Design Development, Site Visits
Team:
Creative Director: Marko Kennelly Ullman Industrial Designer: Ray Hollingsworth Operations: Kirsten Mayo Construction: Wolfgang Horn & Joshua Dunning
Timeline:
Jan — Dec 2022
Older stores had to be retrofitted with fitting rooms as we expanded into apparel.
Older stores had to be retrofitted with fitting rooms as we expanded into apparel.
Older stores had to be retrofitted with fitting rooms as we expanded into apparel.
Seasonal asset pack developed for our growing roster of wholesale partners — including brand guidelines, imagery, and applications.
Seasonal asset pack developed for our growing roster of wholesale partners — including brand guidelines, imagery, and applications.
Seasonal asset pack developed for our growing roster of wholesale partners — including brand guidelines, imagery, and applications.
Product signage was completely overhauled from the ground up — simplifying creative output, lowering up-front production costs, and ultimately improving customer engagement and sales.
Product signage was completely overhauled from the ground up — simplifying creative output, lowering up-front production costs, and ultimately improving customer engagement and sales.
Product signage was completely overhauled from the ground up — simplifying creative output, lowering up-front production costs, and ultimately improving customer engagement and sales.
Our product wall was redesigned to include digital displays that could showcase a breadth of marketing communications, and shoes were made more accessible by taking them off rigid lasts and onto a much more simpler, approachable, and cost-effective shelving system.
Our product wall was redesigned to include digital displays that could showcase a breadth of marketing communications, and shoes were made more accessible by taking them off rigid lasts and onto a much more simpler, approachable, and cost-effective shelving system.
Our product wall was redesigned to include digital displays that could showcase a breadth of marketing communications, and shoes were made more accessible by taking them off rigid lasts and onto a much more simpler, approachable, and cost-effective shelving system.
We partner with our in-house illustrator to create location-specific pins for each store's opening.
We partner with our in-house illustrator to create location-specific pins for each store's opening.
We partner with our in-house illustrator to create location-specific pins for each store's opening.
Our flagship NYC location situated in the iconic Flatiron building.
Our flagship NYC location situated in the iconic Flatiron building.
Our flagship NYC location situated in the iconic Flatiron building.