During Allbirds 2022 retail expansion—nearly doubling their physical locations—I led initiatives that transformed the brand's retail experience. By bridging brand and environmental design, I developed scalable systems that optimized engagement, marketing, and operations. The rollout encompassed strategic merchandising, cost-effective displays, and signage solutions that enhanced both customer learning and associate operations—supporting the brand's rapid growth and design-forward retail experience.
Role:
Art Direction, Design Development
Credits:
Creative Director: Marko Kennelly Ullman Industrial Designer: Ray Hollingsworth Operations: Kirsten Mayo Construction: Wolfgang Horn & Joshua Dunning
Timeline:
January—December 2022
During Allbirds 2022 retail expansion—nearly doubling their physical locations—I led initiatives that transformed the brand's retail experience. By bridging brand and environmental design, I developed scalable systems that optimized engagement, marketing, and operations. The rollout encompassed strategic merchandising, cost-effective displays, and signage solutions that enhanced both customer learning and associate operations—supporting the brand's rapid growth and design-forward retail experience.
Role:
Art Direction, Design Development
Credits:
Creative Director: Marko Kennelly Ullman Industrial Designer: Ray Hollingsworth Operations: Kirsten Mayo Construction: Wolfgang Horn & Joshua Dunning
Timeline:
January—December 2022
During Allbirds 2022 retail expansion—nearly doubling their physical locations—I led initiatives that transformed the brand's retail experience. By bridging brand and environmental design, I developed scalable systems that optimized engagement, marketing, and operations. The rollout encompassed strategic merchandising, cost-effective displays, and signage solutions that enhanced both customer learning and associate operations—supporting the brand's rapid growth and design-forward retail experience.
Role:
Art Direction, Design Development
Credits:
Creative Director: Marko Kennelly Ullman Industrial Designer: Ray Hollingsworth Operations: Kirsten Mayo Construction: Wolfgang Horn & Joshua Dunning
Timeline:
January—December 2022
Fitting room retrofits for existing stores as we expanded into apparel
Fitting room retrofits for existing stores as we expanded into apparel
Fitting room retrofits for existing stores as we expanded into apparel
Seasonal asset pack for wholesale partners with brand guidelines, imagery, and applications
Seasonal asset pack for wholesale partners with brand guidelines, imagery, and applications
Seasonal asset pack for wholesale partners with brand guidelines, imagery, and applications
Overhauled product signage system that improved engagement while reducing costs
Overhauled product signage system that improved engagement while reducing costs
Overhauled product signage system that improved engagement while reducing costs
Redesigned product wall featuring digital displays and more accessible shelving
Redesigned product wall featuring digital displays and more accessible shelving
Redesigned product wall featuring digital displays and more accessible shelving
Custom location-specific pins created with Allbirds in-house illustrator
Custom location-specific pins created with Allbirds in-house illustrator
Custom location-specific pins created with Allbirds in-house illustrator
Allbirds flagship NYC location in the iconic Flatiron building
Allbirds flagship NYC location in the iconic Flatiron building
Allbirds flagship NYC location in the iconic Flatiron building