FUTURECRAFT.FOOTPRINT demonstrated what's possible when competitors collaborate. In a groundbreaking initiative with Adidas, the partnership reimagined every shoe component, resulting in the lowest carbon footprint running shoe of its time. I helped develop an approach that centered on capturing this collaborative spirit—organic, expressive, and fluid; above all active and human. Every piece feels like a live canvas of creation where ideas are conveyed, questions are raised, and epiphanies are made—an exploration in progress. The launch campaign showcased the the partnership’s transformative philosophy, driving such high demand that the shoe sold out within its first weekend.