Secrets are no fun, especially when they could help the public make better decisions for the planet. So Allbirds shared their proprietary Carbon Footprint tools as an Earth Day gift to the entire fashion industry. To help spread the good news, I helped design an email that was sent to major brands and published in the New York Times with the goal to encourage consumers to demand greater transparency from the places they shop. The campaign culminated in a landing page where the actual open source magic happened—complete with working files, a comprehensive manual, and spreadsheets for all.