Secrets are no fun, especially when they could help the public make better decisions for the planet. So Allbirds gave away their proprietary Carbon Footprint tools as an Earth Day present to the entire fashion industry. To help spread the good news, we sent an email to the world’s biggest brands. We also published it in the New York Times — and a number of regional publications — just in case they missed it. Of course we didn't just rely on newspaper ads to get the word out. A series of animations were developed for social to encourage consumers to demand more transparency from the brands they shop from. Everything drove to a landing page where the actual open source magic happened — working files, a “Getting Started” manual, and spreadsheets for all!
Role:
Design Development
Team:
Creative Director: Ben Chatfield Copywriter: Rian O’Niell Operations: Alle Schreiber
Timeline:
Apr 2021
Secrets are no fun, especially when they could help the public make better decisions for the planet. So Allbirds gave away their proprietary Carbon Footprint tools as an Earth Day present to the entire fashion industry. To help spread the good news, we sent an email to the world’s biggest brands. We also published it in the New York Times — and a number of regional publications — just in case they missed it. Of course we didn't just rely on newspaper ads to get the word out. A series of animations were developed for social to encourage consumers to demand more transparency from the brands they shop from. Everything drove to a landing page where the actual open source magic happened — working files, a “Getting Started” manual, and spreadsheets for all!
Role:
Design Development
Team:
Creative Director: Ben Chatfield Copywriter: Rian O’Niell Operations: Alle Schreiber
Timeline:
Apr 2021
Secrets are no fun, especially when they could help the public make better decisions for the planet. So Allbirds gave away their proprietary Carbon Footprint tools as an Earth Day present to the entire fashion industry. To help spread the good news, we sent an email to the world’s biggest brands. We also published it in the New York Times — and a number of regional publications — just in case they missed it. Of course we didn't just rely on newspaper ads to get the word out. A series of animations were developed for social to encourage consumers to demand more transparency from the brands they shop from. Everything drove to a landing page where the actual open source magic happened — working files, a “Getting Started” manual, and spreadsheets for all!
Role:
Design Development
Team:
Creative Director: Ben Chatfield Copywriter: Rian O’Niell Operations: Alle Schreiber
Timeline:
Apr 2021
The email was published in the New York Times as well as various international papers including Japan’s Asahi Shimbun.
The email was published in the New York Times as well as various international papers including Japan’s Asahi Shimbun.
The email was published in the New York Times as well as various international papers including Japan’s Asahi Shimbun.
The landing page the campaign drove to — containing all our tried and tested tips and tricks for all!
The landing page the campaign drove to — containing all our tried and tested tips and tricks for all!
The landing page the campaign drove to — containing all our tried and tested tips and tricks for all!
A simple window display was developed for retail in order to drive awareness and engagement.
A simple window display was developed for retail in order to drive awareness and engagement.
A simple window display was developed for retail in order to drive awareness and engagement.
