Ethos
Ethos
Ethos

Ethos prides itself on helping families achieve financial peace of mind through modern life insurance. During my time at the insurtech startup, I drove comprehensive brand development—spanning visual design and marketing initiatives—positioning Ethos to disrupt traditional insurance practices and contributing to significant growth.

Role:

Art Direction, Design Development

Credits:

Creative Director: Tyler Monteferrante Designers: Percy Batalier & Julia Doan

Timeline:

July 2019—May 2020

Ethos prides itself on helping families achieve financial peace of mind through modern life insurance. During my time at the insurtech startup, I drove comprehensive brand development—spanning visual design and marketing initiatives—positioning Ethos to disrupt traditional insurance practices and contributing to significant growth.

Role:

Art Direction, Design Development

Credits:

Creative Director: Tyler Monteferrante Designers: Percy Batalier & Julia Doan

Timeline:

July 2019—May 2020

Ethos prides itself on helping families achieve financial peace of mind through modern life insurance. During my time at the insurtech startup, I drove comprehensive brand development—spanning visual design and marketing initiatives—positioning Ethos to disrupt traditional insurance practices and contributing to significant growth.

Role:

Art Direction, Design Development

Credits:

Creative Director: Tyler Monteferrante Designers: Percy Batalier & Julia Doan

Timeline:

July 2019—May 2020

Carefully sourced stock photography that matches the brand's visual identity standards

Carefully sourced stock photography that matches the brand's visual identity standards

Carefully sourced stock photography that matches the brand's visual identity standards

Brand icons inspired by the organic line quality of traditional woodblock prints

Brand icons inspired by the organic line quality of traditional woodblock prints

Brand icons inspired by the organic line quality of traditional woodblock prints

Landing page showcasing the harmonious integration of various brand elements

Landing page showcasing the harmonious integration of various brand elements

Landing page showcasing the harmonious integration of various brand elements

Display ads testing different strategic approaches

Display ads testing different strategic approaches

Display ads testing different strategic approaches