Ethos prides itself on helping families achieve financial peace of mind through modern life insurance. During my time at the insurtech startup, I drove comprehensive brand development—spanning visual design and marketing initiatives—positioning Ethos to disrupt traditional insurance practices and contributing to significant growth.
Role:
Art Direction, Design Development
Credits:
Creative Director: Tyler Monteferrante Designers: Percy Batalier & Julia Doan
Timeline:
July 2019—May 2020
Ethos prides itself on helping families achieve financial peace of mind through modern life insurance. During my time at the insurtech startup, I drove comprehensive brand development—spanning visual design and marketing initiatives—positioning Ethos to disrupt traditional insurance practices and contributing to significant growth.
Role:
Art Direction, Design Development
Credits:
Creative Director: Tyler Monteferrante Designers: Percy Batalier & Julia Doan
Timeline:
July 2019—May 2020
Ethos prides itself on helping families achieve financial peace of mind through modern life insurance. During my time at the insurtech startup, I drove comprehensive brand development—spanning visual design and marketing initiatives—positioning Ethos to disrupt traditional insurance practices and contributing to significant growth.
Role:
Art Direction, Design Development
Credits:
Creative Director: Tyler Monteferrante Designers: Percy Batalier & Julia Doan
Timeline:
July 2019—May 2020
Carefully sourced stock photography that matches the brand's visual identity standards
Carefully sourced stock photography that matches the brand's visual identity standards
Carefully sourced stock photography that matches the brand's visual identity standards
Brand icons inspired by the organic line quality of traditional woodblock prints
Brand icons inspired by the organic line quality of traditional woodblock prints
Brand icons inspired by the organic line quality of traditional woodblock prints
Landing page showcasing the harmonious integration of various brand elements
Landing page showcasing the harmonious integration of various brand elements
Landing page showcasing the harmonious integration of various brand elements
Display ads testing different strategic approaches
Display ads testing different strategic approaches
Display ads testing different strategic approaches