Ethos prides itself on helping families achieve financial peace of mind through modern life insurance. During my time at the insurtech startup, I worked on all facets of the brand — from broad stroke explorations to inform our new visual identity to creating and testing branded experiences across both marketing channels and product flows — allowing us to stand out in an antiquated industry and meet ambitious business goals.
Role:
Design Development
Team:
Head of Design: Tyler Monteferrante Designers: Percy Batalier & Julia Doan Agency: Character
Timeline:
Jul 2019 — May 2020
Ethos prides itself on helping families achieve financial peace of mind through modern life insurance. During my time at the insurtech startup, I worked on all facets of the brand — from broad stroke explorations to inform our new visual identity to creating and testing branded experiences across both marketing channels and product flows — allowing us to stand out in an antiquated industry and meet ambitious business goals.
Role:
Design Development
Team:
Head of Design: Tyler Monteferrante Designers: Percy Batalier & Julia Doan Agency: Character
Timeline:
Jul 2019 — May 2020
Ethos prides itself on helping families achieve financial peace of mind through modern life insurance. During my time at the insurtech startup, I worked on all facets of the brand — from broad stroke explorations to inform our new visual identity to creating and testing branded experiences across both marketing channels and product flows — allowing us to stand out in an antiquated industry and meet ambitious business goals.
Role:
Design Development
Team:
Head of Design: Tyler Monteferrante Designers: Percy Batalier & Julia Doan Agency: Character
Timeline:
Jul 2019 — May 2020
Photography plays a large role in the brand’s visual identity, so great care was taken when sourcing stock imagery that fit our standards.
Photography plays a large role in the brand’s visual identity, so great care was taken when sourcing stock imagery that fit our standards.
Photography plays a large role in the brand’s visual identity, so great care was taken when sourcing stock imagery that fit our standards.
Ethos’ icons are inspired by the organic line quality of woodblock prints.
Ethos’ icons are inspired by the organic line quality of woodblock prints.
Ethos’ icons are inspired by the organic line quality of woodblock prints.
A landing page showcasing the various brand elements harmoniously coming together.
A landing page showcasing the various brand elements harmoniously coming together.
A landing page showcasing the various brand elements harmoniously coming together.
Responsive display ads testing different approaches — from photography, illustration, and copy-forward directions.
Responsive display ads testing different approaches — from photography, illustration, and copy-forward directions.
Responsive display ads testing different approaches — from photography, illustration, and copy-forward directions.