Located on Selfridges' ground floor in London, the Allbirds Carbon Concept Store made carbon tangible while demonstrating that lower footprint products are feasible—challenging other fashion brands to address their emissions. To help consumers understand carbon's environmental impact, I created 3D carbon visualizations and developed an interactive timeline of Allbirds path to net zero, featuring their natural materials. I also helped design the visual identity for M0.0NSHOT—the world's first net zero carbon shoe—which was showcased in the space prior to its official release. The pop-up's sustainability extended to its production, with every supply chain step measured and offset, from raw materials and manufacturing, to transport and delivery.