Despite MUJI's cult following, their visual identity lacks a cohesive iconographic system. This set of symbols—designed to be used across multiple applications—captures the beauty inherent in the brand's product philosophy.
Advisor:
Karen Cheng
Timeline:
March—April 2017
Despite MUJI's cult following, their visual identity lacks a cohesive iconographic system. This set of symbols—designed to be used across multiple applications—captures the beauty inherent in the brand's product philosophy.
Advisor:
Karen Cheng
Timeline:
March—April 2017
Despite MUJI's cult following, their visual identity lacks a cohesive iconographic system. This set of symbols—designed to be used across multiple applications—captures the beauty inherent in the brand's product philosophy.
Advisor:
Karen Cheng
Timeline:
March—April 2017
Icons presented in animated form to showcase the full set.
Icons presented in animated form to showcase the full set.
Icons presented in animated form to showcase the full set.
Naoto Fukasawa's influential appliance designs inspired the icons’ visual language.
Naoto Fukasawa's influential appliance designs inspired the icons’ visual language.
Naoto Fukasawa's influential appliance designs inspired the icons’ visual language.
Early concepts and iterations for the display board.
Early concepts and iterations for the display board.
Early concepts and iterations for the display board.
Final display board demonstrating how the products integrate with daily life alongside company history.
Final display board demonstrating how the products integrate with daily life alongside company history.
